Canadian Tire Review-to-win
tell me moreCanadian Tire had done their research. They knew that customer reviews were highly effective at influencing purchase decisions. So the obvious next step was to increase the volume of reviews on CanadianTire.ca, right? The question was, how?
Canadian Tire used our Reviews & Testimonials technology to create their Review-to-Win promo. The program was dead simple; Review a product and get a chance to spin the wheel for great prizes. Reviewers could earn extra spins by sharing the promo on social networks and opting into Canadian Tire's email list.
Review Management Technology
We integrated with BazaarVoice's review management technology so shoppers got their spins immediately after submitting their product review. After all, today's world is all about instant gratification, right?
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613 728 5865 strategy@launchfire.comInternational Delight Hazelnut Blitz
tell me moreFor the launch of their new hazelnut creamer WhiteWave's International Delight needed a digitalpiece to complete their launch strategy. Specifically they wanted to target primary shoppers, and drive awareness of the new product. They also wanted to drive email opt ins, and sales to boot!
Yup, shifting demographics have more and more men cutting coupons and squeezing avocados but women still do the overwhelming majority of grocery shopping in a the US. So when this brief hit our shores we immediately thought “advergame”! While most people think games are for greasy basement-dwelling teenagers, 18-50 year-old women are actually America's most active casual gamers. No sh@t! So we build Hazelnut Blitz, a gamified digital promotion that featured a sweepstakes and a custom advergame.
Play on the go!
The 20-round puzzle advergame seamlessly integrated the new product, brand mascots and International Delight messaging.
Get more game plays
The sweepstakes rewarded participants for playing the game, sharing on social networks, joining ID's email list and entering purchase codes. That's right, this puppy tied directly to sales. That's what we're talkin' ‘bout!
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613 728 5865 strategy@launchfire.comOverwaitea Ultimate Rewards Sweepstakes!
tell me moreLoyalty marketers are always looking for ways to attract new members and drive businessfor their program partners. The tricky part is measuring a program's impact on partner sales. Overwaitea tapped us because they knew it wasn't our first loyalty rodeo!
Overwaitea's Ultimate Rewards Sweepstakes featured a Spin & Win game in which folks won instant prizes and grand prize draw entries.
Everyone was
welcome to play!
First of all the program was open to everyone, not just More Rewards members. That's cuz we wanted to get non-members into the program so we could educate them about More Rewards. Makes sense, right?
Stay in the game
We gave new registrants a few free spins but when they ran out they had to earn more. They earned more by, learning about the More Rewards program, joining the program, sharing on social nets and shopping @ partner stores (and we could track that btw!). So members and non-members alike could earn spins.
Spin for entries!
The spin game doled out grand prize draw entries, secondary prizes, and loads of More Rewards points.
The logic? Imagine you're not a More Rewards member but you've learned about the benefits of the program and you keep earning free points.
At a certain point you're gonna sign up, right?! Just saying...
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613 728 5865 strategy@launchfire.comFeatured Work
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